Startup
2025 · Elevate (Concept)
Elevate
An AI productivity startup that wanted a launch site as ambitious as its roadmap. We crafted a confident, editorial experience with cinematic transitions and a strong typographic voice.
The Challenge
Early-stage startups must look established on day one. Elevate needed instant credibility and a memorable first impression to win early adopters and investors alike.
The Solution
Design — Large bold typography, an aurora hero and a meticulously paced scroll story that builds belief section by section, ending on a frictionless waitlist CTA.
Development — Static-exported Next.js for instant global delivery, with prefetching and image optimisation tuned for a 95+ Lighthouse score.
Interactive Highlights
- Editorial hero with kinetic type
- Feature spotlight carousel
- Animated testimonial wall
- Waitlist conversion flow
Animations Used
- Kinetic typography
- Section curtain transitions
- Hover spotlight cards
Technology Stack
Next.jsTypeScriptFramer MotionGSAPTailwind CSS
The Results
99
Lighthouse
+38%
Waitlist signups
-24%
Bounce rate
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